TRANSCRIPT:
(This is derived from an automated process. The video recording is authoritative.)
So I'll start with a joke as well. Probably won't be as funny.
A left-wing friend of mine the other day said to me that everybody who watches Sky News is just, they're just mindless sheep. The people who watch Sky News is mindless sheep. And I said, “how, how do you know that?” They said, “I heard it on the ABC.”
So this is where we're at.
We are in a pretty bad state in, in our country. So I spent 13 years working in the media and got paid for it as a kid. Uh, I hit my mid-thirties, realized I wasn't gonna make any money in the media, and I had to create a career somewhere else.
Moved into corporate public relations, moved to Asia, lived in Hong Kong for 16 years, and saw firsthand what it looks like when a totalitarian authoritarian regime comes in and takes over a semi sort of liberal free market environment. It doesn't take long. It's very easily done. It's quite shocking to watch it happen. It's quite frightening how easy it is actually, and we've got a little bit of a taste of it during Covid. But all it takes is a tyranny of silence as people will self-impose censorship.
Okay? So if you are at work and you're afraid to speak out about anything or speak out against anything, you are self-censoring, right? If you're in social environments and you won't speak out, you're self-censoring. And I spent years wondering why at 55 years of age, I'd want to start going back into the media and doing this. And life might be a lot easier if I just curled up in a ball and enjoyed, you know, the money that I've made and retired and got a lot of friends who are, have moved to the beach and given up. But I think there's a fight to be had, and I love this country and I care about it. And we have to do something about it.
Now, I can't get a job back in the media today. So, although I could read ABC News at 21 years of age, I could be news director of Triple-M FM104 at 23 years of age, I was a Channel 10 reporter at 28 years of age, at 55 years of age I have no value to the ABC. I have no value to the mainstream media because I simply will not tow the line on what the media expects us to say today and do today and be restricted today.
And anybody that's working in the media today, apart from making probably less than $80,000 a year, a lot less in some cases, is terrified of losing their job. It's not an environment where you've got a lot of job security, right?
There's a million kids who wanna be on TV, they're chomping at the bit, they're banging on the door to get in. They'll do anything there to have their moment in front of the camera. And therefore, you've gotta watch your back and be very careful.
So I've got friends my age still in the media who never left, very senior reporters in television, and they're terrified. They're terrified of saying anything or doing anything against what the network owners would want them to do.
So let's just look quickly at the media then.
I wanna talk very quickly about the message. And because you've all given up your night to come and listen to the four of us, I want to just leave you with a couple of things, tools you can use if you like.
So, first of all, the ABC, we can just write it off. The liberal government, Morrison should have fixed the ABC the day after the election.
We were lucky to scrape through that election. We scraped through, we constantly fight elections with one arm time behind our back on the conservative and classical liberal side. We were very, very lucky to get through that election.
We won that election. It's like, okay, now you've gotta act. You cannot sit back and allow this monster that's funded to the tune of a billion dollars of money taken off taxpayers to be a propaganda machine for centre-left and left-wing ideas and far left-wing ideas. It cannot go on. It must end alright.
Even the CBC in Canada, which is woefully left wing, uh, was a little, is a little bit less left wing than the BBC. And it's just an abomination. So that thing's gotta go, it's gotta be fixed.
Now, they're totally pro-Voice, so we're not gonna get anywhere this time. They are wrapped up in the Aboriginal flag through and through, okay? The rest of the media are terrified of appearing racist, okay?
So the thing that the left do very well is they brand anybody that opposes their ideas as something, right? So they'll put you down, they change language. They use language brilliantly. They reframe debates.
You must call out language, right? When you hear phrases, don't let them slide through. They're very good at you. Look at the way that, how many words have come into our language that weren't there five or 10 years ago, right? Five or 10 years ago if I said you were a mansplaining, fat shaming, transphobic, like you would just look at, look, look at me and bewildered. I didn't think we knew each other, but all of these, all of these words, now, you know, in our vernacular, how did they get there? Right? They got there through this sort of manipulation.
And because we're not pushing back on them, because it's hard to do that socially, and we don't want social ridicule. And that's the number one thing that the tool of the left: social ridicule.
So we have to use social ridicule, mockery. You can do it, you can do it with good humour. You can do it as a bit of a dig without being rude and have a bit of a laugh and just let people know that no, not everyone sees the world that way.
Talk about social, um, what's it called? There's a particular phrase for it in, in communication psychology. Um, sorry, influence psychology. It's so a social reaffirmation or, so it's one of the most powerful motivators of people's behaviour. Yeah.
It's more, it's more just social. Endorsement or acceptance is something that we value very highly if you want to persuade people to do, we're more persuaded by other people saying that they do something than anything, right? So you'll hear a lot of people, like Trump will say, millions of people tell me all the time, hundreds of people tell me this. Thousands of people tell me that, right?
Thousands of people and what should be in advertising, you'll see in advertising a lot, millions of people are now using this product, that product, everybody around is saying that this is good. It's like, oh, not gonna be left out, right? It's a very powerful motivator.
So if you can bring that sort of language in, it helps as well. So, dozens of my friends are saying, how they're not gonna be fooled by this or conned by the Voice. They're not gonna be fooled by this trick, right? This has got nothing to do with helping Aboriginal people whatsoever. It's a ‘smoke and mirrors’ to avoid the real issues, right?
And you don't wanna be fooled. They're not stupid, right? They're not gonna be fooled by it. And then you start, people start, well, what are you, what are you saying? Right? Well, I'll get onto that in a minute. And that's in the messaging.
But just coming back to the media. So the ABC is out. The rest of the media is terrified of appearing racist. We've got a situation now where the old conservative radio stations, 4BC, 2GB, 3AW, they're now owned by Nine Radio, excuse me, headed up by Peter Costello who used to be a member of the Center Left Political Party, the Liberal Party.
And it is a centre left party. I mean, the more I do mixed thing, we can't call it a centre right party anymore.
It is a centre left political party period. The people in this room who are members of that party, I wish you well in fighting that force, but your party at the moment is centre settlement. And there's, on a state level anyway, it's not a federal level.
So we've gotta fight that right inside the party. Those of you who, who are in it and can stay in it, and can get in it and can put up with it. I wish you the best. I really do.
Okay, now Nine Radio Peter Costello, that's Sydney Morning Herald and The Age, the former of four Fairfax Media. So that whole thing is now pushing to the left. It's no longer as right wing as it was.
So you can't go on 2GB and say things, or 3AW or 4BC and B is strongly right wing, partly because they're scared of the advertisers.
So the reason Alan Jones was taken off, the thing that's happening now is people are being taken off air at the peak of their career at the peak of their ratings.
So Alan had the highest rating show at nighttime on Sky News when he was removed. Okay? Rowan Dean's, uh, show was peak ratings. He was taken off. Tucker Carlson, we all know what happened there, right? So why are these people being taken off? It's political partly, but it's also got to do with the campaigns that are run by organizations.
There's an organization in Australia called Mad Something Witches, right? Uh, MFW. And these people call the stations and they say ‘if you don't change the editorial stance, if, if you don't fire Alan Jones, we will call all of your advertisers and we will launch a campaign against you on social media’. And they do that, right?
And they don't really have any power, but all of the marketing people in the marketing departments in these corporations are woke kids aged between 20 and 30, who've gone through the university system and are in these positions and are wanting to exert themselves and to exert, right? So they get scared and they say, well, we'll back down. We're not gonna advertise with Sky News anymore. It's just too much trouble, right? We don't wanna be that political, we don't wanna be aligned with political content. Okay?
So now we've got a problem because if we wanna start any conservative media, so I can't work at Sky News, I can't work at 4BC anymore. I can't work at the ABC. So I started my own podcast.
That was a frustrating process, but we did it. We've got a fairly good coverage. We, I couldn't keep it going, so we had to stop doing it. And now, we've got the opportunity with ADH TV to be back up doing it cuz there's some very wealthy people and benefactors in Sydney apparently, that are funding this thing.
And so we've got on it, but I'm not getting paid to do it. They're paying the production costs, which is great.
So they're paying the studio that I go and shoot it in, they edit it. I don't have to worry about that, but I spend two days a week writing it and presenting it - two and a half days a week if you add the presenting time, I'm not asking for any accolades for that. That's perfectly fine. I'm happy to do that.
It's my service in my later life. It's all good. I'm happy to have the platform. But, what I want everyone to understand is that there's not gonna be any money there while the advertising world is the way it is, right?
And so what we need is for a groundswell of people like you to not only watch but to amplify, what the kids call amplifying. And this is what we as over fifties and over forties have gotta do. We've gotta get as good as the kids are at this stuff.
So amplifying means you've gotta share things. No good at just liking something on social media. You must share it because it's not just you and the people that you share it with, it's the people they'll share it with, right?
And you get an exponential effect. But also more importantly, it affects the algorithms in these systems, right? And when YouTube and Facebook and Twitter notice that these things are going off, they start to elevate. So, you know, it's a ‘rich gets richer’ situation in social media. So please do that sharing, do the reposting, recommend it to your friends.
But if you haven't downloaded the ad ADH TV app yet on your phone, please do that. You can also download the app on your TV, and if you don't know how to do that, just get someone who does to, or a younger person to help you with it like I did. And also, the ADH app, you don't even need to go on the app.
If you don't have the app or you don't wanna use an app, you can just go on the internet and type in adh.tv (no dot com), just www.adh.tv in an internet browser and it will come up.
Looks like Netflix. You've got Alan’s show, you've got my show. You've got Fred Paul, you've got Spectator TV Australia Spectator TV UK, Dave Pellowe's Church & State platform, Daisy Cousins. I mean, there's some really, really good content on there.
Okay, so how many minutes have I gone? 12 minutes now. Okay, I got eight minutes left. Alright, we're racing here.
So I guess in terms of the channels and the media, that's it guys.
We've got to really, you know, I guess the only other thing you can do is get on 4BC, use talkback radio, use social media, let your voice be heard.
And the beauty of social media is you can set up anonymous accounts, alright? And you don't have to put yourself personally at risk with those, okay? With your employers or with anything, you know, where you feel you might be, even with friends ridicule. And we just need those voices out there and we need to amplify each other's content as much as we possibly can. Okay?
So the attacks on the conservative media are coming from commercial forces and political forces. The most influential change agent, if you wanna get people talking about the Voice, is personal conversations, right? So in the corporate environment, you know, a good way to go is to ask questions. You know, just challenge people. Just ask humbly, ask questions.
Don't have to put your neck out or get just, you know, what, what does that really mean? Or I'm not sure, is that it by, you know, by change.
Do we need to change the constitution to achieve that though? Couldn't that just be achieved with a change in legislation and just let it hang there, right? Just keep doing that as much as we possibly can. Alright?
So just a few things on messaging. So in public relations, most companies in PR have a system in politics. They have a system for messaging and usually follows a simple pattern.
The first, I call it the Tom process, T-O-M. And you can use this for everything that you write or emails or any presentations you have to give or anything like that.
You work out, first of all who your Target audience is. That's your target audience, who you want to influence.
What is my Objective? Or in this case it would be to get 'em to vote no, or at least consider voting. No, that might be your objective and that might be a different approach for those. So you define that for yourself.
And then the third thing you ask yourself is what are their Motivators and barriers? What drives their behaviour?
Okay?
And everybody's driven by moving towards pleasure and away from pain according to the psychologist, right? So what is the gain or what is the pain that they, that they will be avoiding? What do they fear?
Now I was speaking to somebody who's loosely connected with the No campaign tonight just to sort of catch up on where they're at. You know, the two No campaigns have come together, which is great.
So we've now got just enterprises and Advance Australia group ‘Fair Australia’ tied up now with Warren actually coming in with his group involved with them.
I think Advance Australia are pretty good on the marketing side of things. The dominant message. So if you look at the motivators and you think about the action you want, you want them to be in that booth on their own and nobody can see them.
So it's not really social pressure, but ‘am I gonna vote Yes or am I gonna vote No?’ it's like for the person voting.
It's like they're thinking in terms of the question is not, you know, that one, the very vague one that was on it, but it's actually is racism bad? Yes, yes. But that's the question. Okay? So if you're a racist, you're a racist if you vote No and you're not a racist if you vote Yes. So is racism bad? Yes.
Now, the Yes campaign is dependent upon keeping the debate as shallow as it possibly can, right? If you get into the details, then the longer this campaign goes, the better it is for the No campaign. And the polls are showing that now it's tanking for the Yes campaign, right?
And I believe it will continue to do that the more that people become aware. But we don't have to go too long cause we don't have to start turning back the other way. So the most important message, I think is the one that's been identified by both campaigns already, which is ‘it's okay to vote no’, right?
It's okay to vote no, it doesn't mean you're a racist. There's a whole bunch of good reasons, valid reasons why this isn't a good idea. I understand that the new, new slogan they're sort of looking at is, it's a bad idea, right? So the campaign, it's a bad idea, which is, which is not bad, it's not a bad one, but it, I like something a little bit more inspiring. Or there's a better, I mean, you know, Warren had the, there's a better way message.
So basically when you're doing this message thinking it's target audience, what is my objective? What do I want the audience to do or think after they've hurt me? Right? What's the change of behaviour or communications about creating change in the audience, right? And then what is gonna motivate them to do that?
Why should they change, what's in it for them?
And then you'll wind up with a message and phrasing that speaks to them and their concerns, right? Rather than yours, and that works much better. Okay?
So, you know that you're not gonna be a racist if you vote no is a very, very powerful message. And then you can, once you've got their attention, then you can go into a little bit more of the detail, okay?
But you don't need to give 'em the whole story, just give them a few pointers, right? You know, take the selection of the wisdom of these men and just drop a few of those in. We call 'em supporting points. Yes.
The leaders of the No case are aboriginal and the leaders of the Yes case are white. Yes, that's a good thing to point out as well. And that's what I was gonna come to. The channel is very important as well.
That's why the No case has to use as many aboriginal voices as it can, as many aboriginal voices as we can possibly get out there. Yesh. And the more that, one very strong motivator is the willingness.
The Australians are not racist. Australians want the best for aboriginal people. They like the aboriginal community, right? And they wanna see the Aboriginal community thrive.
And so if you talk about one thing that's responded to, been responded to very well in surveys and research so far is that if you talk about effective real change that's gonna sole provide solutions, that is the biggest concern of all of our Aboriginal leaders on the No side and most Aboriginal leaders generally, is that they want money, resources, and everything to be channeled to what will actually solve problems and be effective rather than wasted on another body, another layer of bureaucracy, more politicians.
So some of the other things you can talk about is that this is gonna be another layer of bureaucracy. There's gonna be more politicians. Do we really want more politicians?
But I think it's also important that we understand that it's not an aboriginal Voice to parliament, it's a leftist Voice to parliament. Okay? This is going to add a dimension of left-wing thinking, of collectivist thinking to our parliamentary system and enshrine it in there. And that's going to give the left a permanent advantage, as if the ABC wasn't enough. Alright?
On that note, I think we'll hand over.
